OTTO - the business

Following the success of the OTTO launch event at Outlaws Yacht Club, it has had a great response and I feel that all the effort that went into it was worthwhile.

I feel more confident now that this is something that I would like to pursue as a business venture. Other clothing companies such and Hype, Abandon Ship Apparel and Represent started off in similar fashion and thats the kinda of success and potential OTTO has. It will have to be a steady development which will need to have some financial backing and help from others who have more of a business orientated mind.

Rough plan:-

   - 2013/14 - work part time for living costs and spend the rest of my time on the business. Running it mostly online and through popup events and collaborations.

   - 2014/15 - improve quality of the clothing and work on new collections, getting manufactures to create the clothing more than myself having to order and print them all the time. Get clothes into boutiques and shops in Leeds.

   - 2015/16 - leave part time work by the end of the year and focus on the business. Push the clothes out to shops and boutiques in Sheffield, Manchester, Liverpool, Newcastle and Possibly London. Get a proper website.

   - 2016/17 - open flagship store in either Leeds or Manchester (depending on the success up to this point and the state of the economy) with in house screen printing facility.

   - 2017/18 - launch brand campaign to promote the label and reach out to more places across the country.


This is all an ideal plan which can be realised but there is still a lot of things to sort out before any of it can go ahead. With local interest from boutiques such as The Allotment, Bo Carter and Audere Couture there is a lot of hope and potential for the brand.