OUGD202 - Self Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD202
Module Title	DESIGN PRODUCTION - DIGITAL

END OF MODULE SELF-EVALUATION

NAME	Charlie Crosby

1.  What skills have you developed through this module and how effectively do you think you have applied them?
I’ve learnt a lot of new skills through this module as I’ve never touched on digital design and motion graphics. In particular I found that the development of storyboarding as a skill was essential, It introduced me to considerations such as action and title safe zones, time and key frames. After Effects was a completely alien programme to me before this module and although I’m not a particularly digitally driven designer I grasped it and appreciated it straight away.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I’ve developed a new way of seeing and speculating things, noise and motions and time all play a factor in the way I’ve been considering my designs and this has increased more and more as the module has gone on.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I would say the strengths in my work are the application of concepts, without a concept the design can seem random or neglected due to lack of attention. I tried to focus everything I was doing and everything I was designing on concepts driven by and relevant to the content of the project.
4. What weaknesses can you identify in your work and how will you address these in the future?
I felt as though I could have experimented more, and with that documented what I was doing more thoroughly to really develop my skills and learn more about the software. I wouldn’t put this down to procrastination but to a severe amount of personal, social and other academic constraints which were unavoidable.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
Be more aware of how well I’m documenting what I’m doing when using software, I want to develop a more thorough and consistent documentation habit. Make sure I have the content for my work ready before using software such as After Effects. Study more online tutorials and focus on home schooling myself more to discover new methods and approaches to my designs. Carry out more research throughout the brief to keep up to date and well informed about my content. Keep searching for inspiration, watch more video clips, read more articles and blogs, search for more designers and professional work to influence and fuel my creativity.
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality					x
Motivation					x
Commitment				x
Quantity of work produced			x
Quality of work produced			x
Contribution to the group					x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

TOP 10 THINGS - Final Resolutions

Ident 1

Untitled from Charlie Crosby on Vimeo.

Ident 2

Untitled from Charlie Crosby on Vimeo.

Ident 3

Untitled from Charlie Crosby on Vimeo.

Ident 4

Untitled from Charlie Crosby on Vimeo.

Final Title Sequence

http://youtu.be/N3S-WaHOVLw

SILENT MOVIE - Final Resolutions

Silent Movie 1

Untitled from Charlie Crosby on Vimeo.

Silent Movie 2

Untitled from Charlie Crosby on Vimeo.

Silent Movie 3

Untitled from Charlie Crosby on Vimeo.

Silent Movie 4

Untitled from Charlie Crosby on Vimeo.

Silent Movie 5

Untitled from Charlie Crosby on Vimeo.

TOP 10 THINGS/SILENT MOVIE - Mock Submission

This was a strange new way of criting and getting feedback as we had to properly grade each others submissions. The highlight of it was getting back a grade I can actually, if you will, resubmit.

Before the crit I could easily say that I had all 5 Silent Movies completed along with my 4 idents for the Top 10 Things brief. The final title sequence, although 60 seconds long I haven't full finished what I was planning to do with it so much has been left without any animation. This was flagged up in the crit as being like a slide show. and is my main focus on amending at this point so close to the deadline.

The burnt disk worked fine which is a big positive to begin with.

As the wireless internet had some technical difficulties shortly before the crit nobody was able to assess the blogs which did make it difficult to effectively crit others work and I would imagine the same would have applied to my own.

Instead we just graded each other on the 4th and final grading criteria 'Demonstrate practical and conceptual dexterity in the use of appropriate techniques, processes, media and approaches to the production of practical work. (SELECTION, PRODUCTION & RESOLUTION) Which is 40% over the overall grade for this module.

Feedback sheet 1

Grade out of 40

23

Comments:-

- good visual consistency

- 'Bear Species' not 'Bears Species'

- no visual consistency between idents and 60 second piece

- bit slide show like but really crisp imagery, very BBC one

- silent movies - consistent, good colour pallet/well work

Feedback sheet 2

Grade out of 40

32

Comments:-

- silent movie 5, brilliantly executed

- like the way the ONE logo appears on ident 1 - although not a massive range of transitions

- maybe come in a bit soon on ident 2

- ident 3 most interesting

- polar bear, strongest ident, like the way it appears

- type too quick at the start of the 60 seconds, needs to remain on screen longer

- music a bit over epic

Action Plan

As I only have 24 hours to amend any problems and finish everything of I have to be quite rational with what I choose to do now.

- tweak the silent movies so the execution is up to the standard of ident 5

- alter the aesthetic so they all look like a set keeping the colour pallet the same

- go back over the type in the main sequence to ensure that it all stays on screen long enough to be read by the audience

- finish editing the sequence to prevent the 'slide show' effect

- review the idents to give them slightly more variation in transitions and make them all equally as interesting as ident 3

TOP 10 THINGS - Final Crit.

As this is the final crit for the Top 10 Things brief, we were allowed to write down a few questions that we wanted a critical response to to help our progress with things we may be concerned with.

What I would like to know about my work...

1. Is the design direction relevant to the context of the content of my project and also the channel I've proposed it to be on?

2. Is my blog clearly labelled and can you understand what I'm doing with my work from the blog?

3.Is the audio in the ident some that should be carried over to my main title sequence? Or should I use a piece of music throughout?

4. Is it all appropriate?/Is anything inappropriate?

Feedback sheet1

Strengths:-

- reeks of BBC ONE!

- in other words, very appropriate style for the channel, not too vicious

- sound works well, linked with the imagery, presumably there are other relevant sounds for the other bears

Areas For Improvement:-

-is the animation key to the programme or just the idents?

- some audio should carry over but it needs a distinct sound track not just effects

- clear labels but all your illustrations need to be up

Considerations:-

- BBC ONE use a lot of clean crisp photography and film...could this be mirrored in your work?

Feedback sheet2

Strengths:-

- strong illustrations

- works with the channel content & aesthetics work together

- backgrounds work well

- clear well communicated storyboards

- blog well labelled

- music suitable but might need music for the 60 second clips

Areas For Improvement:-

- more research into subject matter

- need to see storyboards for main title sequence

- look at downloading sound effects & audio used on Planet Earth/other BBC nature programmes

Considerations:-

- introduce the bear at 1 or seconds in? - clearer content

- maybe try using photos for backgrounds to contrast the illustrations

- keep all idents similar changing colour/environments

TOP 10 THINGS - Progress Crit

Crit session with James Flannigan, Lisa Whitaker, Beth Yates, Yaffet Bisrat, Marty Edwards

Feedback sheet1

Strengths:-

- A lot of research

- Get your ideas onto paper and start generating visuals

- Could be animated well

Areas For Improvement:-

- Start storyboards

- Need to get more visual direction

- Define target audience

- What imagery and colours will be used

Considerations:-

- BBC1 for TV programme

Additional Comments:-

- Animal skins - textures




Feedback sheet2


Strengths:-


- thorough research, seemed to have looked at a huge range of bear material
- visually interesting subject to animate


Areas For Improvement:-


- define audience - we know its aimed @ BBC viewers but is there a specific section of these?
- How are you going to visualise the sequence - what approach to images are you going to use?


Considerations:-


- who will you aim it at and how will this effect your visuals
- an older audience will require more sophisticated visuals - a child audience could get away with a less realistic visual (cartoons)
- sound
- pace
- when is your ident going to be on during the day?


Additional Comments:-


- bears looking real
- idents - morphing bear
- dark and grumpy - misty - simple
- earth motion idea - good linking of scenes - consistent

Action Plan:-

- Storyboards need to be done

- define audience
- define time of the day that the ident will be aired

I didn't have much in the ways of test pieces or ready and usable assets for the crit so the feedback was scarce and I would imagine difficult to crit.