I didn't know what to expect really but it was very straight forward. He first got us to each tell a joke (no matter how good or bad) and then discussed how a joke functions. The basis of a joke is that it has a narrative, it tells a story. After this he spoke about the importance of answering a brief, you need to give the client what they want and make sure the design communicates the story to its fullest potential. At the same time there is the idea of 'breaking the brief' which is a tricky thing to pull off and should only be done with confidence and reassurance that it will be better done that way.
So here was the task for the workshop.
- design an A3 poster
- you can use any colour you want but as long as it is black and white
- you can use any font you want but as long as its Helvetica
- and it has to use only the words 'You' and 'Me'
These were my responses.
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