What is being communicated and how?
The mail shot is communicating the extremity of the cost of cleaning up graffiti each year and stressing the fact its tax payers money while questioning the audience whether they are satisfied with their money being spent this way.
How well does this answer the brief?
I think that I've answered the brief well keeping the the colour restrictions. I feel a definite improvement and progression from the previous brief and i worked on mostly keeping the idea and concept simple and effective and focused on the audience.
How well has the idea been visually explored?
There is bare minimal imagery in the resolution but you could argue that the aim of the outcome was that it should look as close to a payslip as possible and it that sense its been explored thoroughly alongside the other ideas i came up with.
What are the strengths of the resolution?
The simplicity of the work really strengthens the aesthetic of the final outcome. the fact that it looks like a payslip with perforated edges making it different to a normal letter envelope format gives it a refreshing interactive aspect.
How could it be improved?
The question being posed inside works fine but from the feedback it was made apparent that the information in the altered payslip would work much more effectively if it was more obvious so the audience spends less time looking for the focal point and doesn't get bored with what they're holding.
General comments...
I feel I have improved greatly with this brief and i feel more focused, i enjoyed working with the ideas of how to present and interact with the audience through foldable deliverables and nets etc.
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