Thursday, 12 January 2012

Enterprise & Innovation - Lecture 6 - Don't just get a job


Issues raised

- be passionate about what you do
- great time to get a job
- collaboration - disney - warner bros
- 4ps product place promotion place
- marketing - brand - longevity - scarcity
- getting ripped off
- risk
- overseas trade/expansion

So...

start as a student - do what you love - don't do it alone - business plan - research - professional help
- legal advice


Getting started - Mark Boulton quote - web designer


Whats a business plan?


4 parts to it.


1. Mission & Values
- who you are and what your going to do
- problems that you'll solve
- values and ethics
- how you'll make them better


2. Resources and Equipment
- how much
- what you read
- determine how much you charge


3. Marketing, 4p's, Monitoring Competitors
- how you make people engage with you
- research
- promotion


4.....




In short - what are you going to do - value proposition - resources you need - cost - how will you pay - target customers


Why do we need a business plan?


- focuses what your doing - rationalises your ideas
- set objectives - manage yourself better
- track growth - measure yourself and plan
- raise finance
- attract collaborators - they want to know the plan


Funding a business.


- banks - barclays
- the arts council - grant
- www.businessballs.com
- www.businesslink.gov.uk


Finding Funding.


- helping others to get grants
- crowd funding - google - investing
- we did this
- cooperative


Organisation.


Meredith Belbin, Charles Handy


- power culture - 1 main boss
- role culture - large organisations - breakdown of management
- task culture - temporary projects - e.g. Hollywood film industry - multiple companies and professionals collaborating on different levels
- person culture - dental practice - several dentists each with their own patients


Income.


- freelance design work - turns you into a creative labourer
- workshops
- part time teaching
- royalties from book sales
- private commissions 
- pop up shops and craft stalls
- print selling and retailing designs
- professional seminars and lectures


Jeff Bezos - founder of Amazon.com



status/legal status types


taxation in the UK - NIC


Limited Company - Taxes and debt is determined on stakeholders %


VAT 20% on all goods and services - if you make over £70000 it's obligatory that you apply VAT
Avoid this by having more than one business accounts e.g. a book publishing business, a print business and a design firm.


Richard Branson




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