Protect your ideas.
Make a living from your work
Considerations of licensing:-
- how many times are you going to reproduce it?
- how long for?
- how big will it be?
- where will it be?
Your allowed to steal when your a student as its a contribution to your studies and development as a professional and its not for any financial gain.
What is Intellectual property? (IP)
Creations of your mind.
this covers anything from logos to cocktail recipes
4 Types of copyright.
1. Patents.
- applies to new inventions - machinery, software, medicines
- 1st patent was the Qwerty keyboard
- others are the ring pull on a canned drink - inventor licensed it and was earning £150000 a day
- Fenders tremelo wammy bar for guitars
- patent leather
2. Trademarks & Logos
- TM - to register it you have to send it off with precise colour specifications and information about the design(s) the TM symbol means that a logo or design is undergoing investigation which is the stage before its fully registered
- the R symbol means that the logo or design is a fully registered trademark
- even colours can be trademarked - Shell petrol garages, Heinz Baked Beans - this means that other manufacturers of the same or similar products and services can't legally use those colours and it creates a specific identity to that product or company and they become more recognisable.
3. Registered Designs
- re designs and decorations/features of a design or product are registered some nobody else can profit from them
- not inventing something just redesigning or altering the aesthetic of it
- iPhone is a registered trademark of Apple Inc
- just because its registered, it doesn't mean its good
(see ipo.gov.uk and registereddesigncatalogue.com)
4. Copyright
- automatic - there's no list of everyones copyrighted work like registered work
- date and recored your work/sign it
- post offices and banks stamp dates and are the best proof of date for copyright - its not done digitally as it cant be proof
- you can post it to yourself but this can be impractical and costly, plus you have to keep it sealed and this can be hard to prove if in a court case years after the postage.
- ISBN number - usually in books - you can google this and it acts as a reference to the book/product
Recent cases of ripped off work.
Richard Fairey vs Associated Press
Johnny Cupcakes vs Benny Fryingpan/Urban Outfitters
Palin vs Heart(the band)
Fair use legislation - basically personal use is ok so long as it's not for financial gain or profit as this is effectively stealing their income.
How to secure your copyright now.
copyright symbol // date (year is enough) // your name
- this should be on the work somewhere
- log it somewhere e.g. a blog or website
- store it on an external hard drive and CD
How long do they last?
- patents - maximum 20 years - after this it goes into the public domain
- this is common with cosmetics, medicine, healthcare products etc - Boots is an example of a place that sells products that have become part of the public domain
- trademarks and logos - for ever - needs renewing every 10 years
- design rights - up to 25 years
How do we use it?
George Lucas (fluent in copyright)
- wasn't paid for the first year but made a deal that he had the rights to all the merchandise and he had shares in the box office takings - he's now a multi billionaire
Andy Warhol Foundation - bequeathed his copyright to the foundation and the money goes towards things that benefit young artists with little financial backing or support
Peter Pan copyright - bequeathed to charity and provides lasting funds and help to a good cause
Deviantart.com - licenses work for no fee.
University of the Arts London
No comments:
Post a Comment