Tetley's Design Job - Northern Film School logo.

As part of the design I have to include the 'Northern Film School' logo Which Jon as emailed to me.

Hey matehttps://www.dropbox.com/s/z8btx93q0jgxyj4#view:list


If you look in the folder - NFS graphics

Its totaly up to you how you would like to incorporate these into the design. So i wil leave that one up to you, maybe try a few different size's/postioning etc

Cheers mate

Jon






Hi Jon

Not to worry there are only two formats one is for photoshop so i can crop the image if necessary and the other is a smaller file that is easy and quick to upload.

I will have a play around with it and see what works best.

One question though to clarify, does it have to bee on absolutely everything? DVD cover and labels, posters, press kit?

Cheers

Charlie

Tetley's Design Job - Information for DVD labels.

Jon has sent me and email providing me with some information that must go on the DVD labels.

Non of this information is 100% correct yet but for the purposes of design layout....

Quality Pays
Aspect Ratio 16:9
Duration 22m 42sec
Film format : DV PAL
May 2011

If you could put this information together as set out above smallish next to the middle circle 
Im probaly not being very clear, so ill send you a picture of the last project i worked on lol 

Cheers Jon

Tetley's Design Job - Posters Feedback.

Here is the feedback from the latest poster designs and developments i have been wrking on. Overall Jon and the film crew seem to like what there and where it's heading with a massive positive. I've also begun and am well on the way to getting a solid desing for the DVD labels so far no major hiccoughs and it's all looking to be on target for the 18th of this month.

Hi Charlie

No worries about not being back to me sooner on text. I see youve been very busy!!

Im loving all of the designs. 

For the landscape one The light background is defiantly best. 

Im very happy about the way you have set out Quality Pays. 

We have decided to reword the caption to say "A film about the closure of the Tetley's Brewery"

Could you maybe have a look at the type faces and size of this caption as well. 

Maybe having another look at http://quality-pays.tumblr.com/page/2#4993664847 that image and the way BITTER is written. 

I love the yorshire rose at the 1822 - 2011 real nice touch. Maybe try a few with it a bit bigger on the page?? Might not work but worth a try. 

The only other feedback from our editor is...... Its great, but if i didnt no it was a film, i wouldnt have a clue....?! Tough one to think about, Ill have a think too and maybe come up with some ideas. 

Iv just heard from my tutors that the Northern Film School logo has to be placed on all Marketing Materials. So i will send it over in an email shortly and we can some how work it in. 

How the DVD cover and label coming along? 

Thanks alot mate
Jonathan

Tetley's Design Job - Poster Development.

Here I've been trying to finalise the posters.

Added the rest of the information to the design, following the type and look of the beer cans.

It looked quite dull with just the text so I began to search for other details that i could replicate such as the underlining of the caption 'Documentary about the closure of the Tetley's Brewery'.

Using photoshop filters i have given the image a grainy and slightly duller texture as requested. The filter above is nice but only functions in black and white but the one below works just as well.

I've looked at the Yorkshire Rose and noticed its similarities to the star symbol above the word Tetley's on the beer can and thought i'd try and adapt it to my work. Also below the rose there are the opening and closing dates of the brewery '1822-2011' apposed to the usual 'EST 1822'.

This gives the poster a more complete visual and its also in context with the brand.

Below are samples of the text on different coloured backgrounds and boarders. The text works best on the brighter background as it stands out more. I had to change the word 'Pays' a bit to make it more readable as just white was too much of a strain on the eyes.

These darker backgrounds only work for some bits of the text whereas the yellow background is successful with the entire body of text.

Tetley's Design Job - Image request.

I received and email from Jon this morning requesting me to send him some of the photos Dave and I took Last weekend.

Hey Charlie

Myself and the director are designing the DVD menu tomorrow. We really liked the thought of using some of the extreme close ups of the battered sign as the menu background. Could you possibley send me some of them pictures over in an email asap?

Thanks Alot
Jon

Hi Jon

Just read your email i should be able to send them over to you later today after college. There's quite a few so may have to send them in several emails.

Charlie

Tetley's Design Job - Feedback Email.

I have been keeping Jon up to date with my development and ideas through sending him links to my blog and letting him know when I've uploaded more work. Below is some feedback he gave me on my progress so far which I have found to be an a vital process in order to focus the direction of my work.

There is also a quick reply to the feedback to acknowledge that i have received it and read through it.

The image below was put together by Jon using the images Dave and I took of the old Tetley's sign.

Hi Charlie, 

Myself and the director have gone through the work you have done on the blog and its really looking great. 

Im just going to note down my thoughts on everything so, I'm sorry if it seems a bit disjointed 

DVD COVER

We really like the textures on the extreme close ups of the wall. (i have attached one of them that i think could really work as the background for the DVD cover. Spilting it down the middle to use as both the front at the back) Ill try very badley to show you what i mean. Maybe play round using some different images rather than just a flat colour back ground. 

If we could maybe go back a stage to the pencil thumbnail layout sketch's and rather together maybe 12 different ideas of compostion and layout of text for the front cover that would be really great. We can then pick maybe 4 ideas to process into the digtal layout stage. 

We have also decided that would would like you to experient with the idea of incorporating the image of a pint of tetley's into the DVD front cover. So maybe get a few stills or i can send you over the ones we have and work the idea's into some sketchs.

http://www.google.co.uk/imgres?imgurl=http://www.frontrowreviews.co.uk/wordpress/wp-content/uploads/2011/03/submarine-movie-poster.jpg&imgrefurl=http://www.frontrowreviews.co.uk/trailers/submarine-trailer/7026&usg=__JS-e9WFrC1nIuhjbveKxWMtajdw=&h=592&w=400&sz=61&hl=en&start=52&zoom=1&tbnid=ao97F5ZykAAW6M:&tbnh=115&tbnw=78&ei=L5bJTcfACoPKiALrv5yTBQ&prev=/search%3Fq%3Dsubmarine%2Bfilm%2Bdvd%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26biw%3D942%26bih%3D519%26tbm%3Disch0%2C1191&um=1&itbs=1&iact=rc&dur=342&page=4&ndsp=19&ved=1t:429,r:6,s:52&tx=24&ty=76&biw=942&bih=519

I really like the "Andy Warhol" like pop art aproach to this dvd cover. however maybe a little modern for this project??? see what you think??

DVD LABLEL

Some of the other photography is really great. I really like your idea of using the round part of the huntsman lantern as the DVD label. If we could possibly photo shop Quality Pays into the yellow text around the outside that could really work.

If you draft something together, maybe print of a trial run and i would be happy to go with that. 

I like some of the ideas you were going for with the 2 cans, however i dont think it would work with anything we are looking for. 

POSTER 

Both the director and I really like the direction you are heading with the poster. (I prosume the last images on the blog were for?)

Take the image below and the guide for type faces etc
http://quality-pays.tumblr.com/page/2#4993664847

The only wording we would like on the poster is

Quality Pays (In the red as seen in the image above)
Documentary about the closure of the Tetley's Brewery (in the black as seen in the image above)

Experiment with different layout's etc and see if you can get something to work?

Similar to the dvd cover i would really like the background 2 have some sort of dirty texture rather than a plain flat colour? so maybe experiment with different approaches to that also?

So just to summarise, we really like the director you are going with on the posters. Lable is looking like you have a good idea of what you want to do, if you come somehow work the Quality Pays - Tetley's Documentary (Play around with more or less words if you would like) around the edge that would be good. And if you could maybe go back a stage with the DVD cover to around 12 sketches with design layout and compostion ideas for us to have a look at and then think about picking 4 to move forward with. 

Thanks alot mate. 

Quite a rushed email that probaly doesnt make alot of sence to anyone but me,if there's any problems just give me a ring. 

Jonathan




Hi Jon,

Cheers for the feedback it's really helpful and it's good to see some of your ideas as visuals it makes it a lot clearer to grasp what you want and head in that direction.

The work your seeing at the moment is all just for visual reference so you can get an idea of how my ideas will look digitally before print so you can see the sketches taking on a more refined form.

The first link you sent me doesn't seem to work so if you could send that too me again i can have a look and post it to my blog as research.

Thanks again.

Charlie

Modelling - STUBBURBAN concept video.

This is the video Laura asked me to be in to model her jackets again.