I have been keeping Jon up to date with my development and ideas through sending him links to my blog and letting him know when I've uploaded more work. Below is some feedback he gave me on my progress so far which I have found to be an a vital process in order to focus the direction of my work.
There is also a quick reply to the feedback to acknowledge that i have received it and read through it.
The image below was put together by Jon using the images Dave and I took of the old Tetley's sign.
Hi Charlie,
Myself and the director have gone through the work you have done on the blog and its really looking great.
Im just going to note down my thoughts on everything so, I'm sorry if it seems a bit disjointed
DVD COVER
We really like the textures on the extreme close ups of the wall. (i have attached one of them that i think could really work as the background for the DVD cover. Spilting it down the middle to use as both the front at the back) Ill try very badley to show you what i mean. Maybe play round using some different images rather than just a flat colour back ground.
If we could maybe go back a stage to the pencil thumbnail layout sketch's and rather together maybe 12 different ideas of compostion and layout of text for the front cover that would be really great. We can then pick maybe 4 ideas to process into the digtal layout stage.
We have also decided that would would like you to experient with the idea of incorporating the image of a pint of tetley's into the DVD front cover. So maybe get a few stills or i can send you over the ones we have and work the idea's into some sketchs.
http://www.google.co.uk/imgres?imgurl=http://www.frontrowreviews.co.uk/wordpress/wp-content/uploads/2011/03/submarine-movie-poster.jpg&imgrefurl=http://www.frontrowreviews.co.uk/trailers/submarine-trailer/7026&usg=__JS-e9WFrC1nIuhjbveKxWMtajdw=&h=592&w=400&sz=61&hl=en&start=52&zoom=1&tbnid=ao97F5ZykAAW6M:&tbnh=115&tbnw=78&ei=L5bJTcfACoPKiALrv5yTBQ&prev=/search%3Fq%3Dsubmarine%2Bfilm%2Bdvd%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26biw%3D942%26bih%3D519%26tbm%3Disch0%2C1191&um=1&itbs=1&iact=rc&dur=342&page=4&ndsp=19&ved=1t:429,r:6,s:52&tx=24&ty=76&biw=942&bih=519
I really like the "Andy Warhol" like pop art aproach to this dvd cover. however maybe a little modern for this project??? see what you think??
DVD LABLEL
Some of the other photography is really great. I really like your idea of using the round part of the huntsman lantern as the DVD label. If we could possibly photo shop Quality Pays into the yellow text around the outside that could really work.
If you draft something together, maybe print of a trial run and i would be happy to go with that.
I like some of the ideas you were going for with the 2 cans, however i dont think it would work with anything we are looking for.
POSTER
Both the director and I really like the direction you are heading with the poster. (I prosume the last images on the blog were for?)
Take the image below and the guide for type faces etc
http://quality-pays.tumblr.com/page/2#4993664847
The only wording we would like on the poster is
Quality Pays (In the red as seen in the image above)
Documentary about the closure of the Tetley's Brewery (in the black as seen in the image above)
Experiment with different layout's etc and see if you can get something to work?
Similar to the dvd cover i would really like the background 2 have some sort of dirty texture rather than a plain flat colour? so maybe experiment with different approaches to that also?
So just to summarise, we really like the director you are going with on the posters. Lable is looking like you have a good idea of what you want to do, if you come somehow work the Quality Pays - Tetley's Documentary (Play around with more or less words if you would like) around the edge that would be good. And if you could maybe go back a stage with the DVD cover to around 12 sketches with design layout and compostion ideas for us to have a look at and then think about picking 4 to move forward with.
Thanks alot mate.
Quite a rushed email that probaly doesnt make alot of sence to anyone but me,if there's any problems just give me a ring.
Jonathan
Hi Jon,
Cheers for the feedback it's really helpful and it's good to see some of your ideas as visuals it makes it a lot clearer to grasp what you want and head in that direction.
The work your seeing at the moment is all just for visual reference so you can get an idea of how my ideas will look digitally before print so you can see the sketches taking on a more refined form.
The first link you sent me doesn't seem to work so if you could send that too me again i can have a look and post it to my blog as research.
Thanks again.
Charlie
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