Enterprise and Innovation Tutorial

Deadline for the module is in February - label all pots properly - do tasks as soon as they are set.

1500 word count for entire set of blog posts.

Had 5 lectures already(about who you are) -  after Christmas (presentation prep) - constructing a business plan

Principles of marketing and funky business (books that will help)

www.businesslink.com (website)

When sending things out send them in small amounts - moderate yourself - budget - sensible practice

wind up monkey idea - gifts - cards - jokes - provoke a response

Tailor make your portfolio to your client

Make use of the college facilities whilst your here

Use behance network - use Twitter account

Grading Criteria

- critical analysis of selected subjects - be specifically critical

- knowledge and understanding - of presentations and content of them

- organisation of materials - examples of business plan (Barcleys business plan)

- clarity of delivery - presentation skills - get someone good to present - use your strongest piece on the board

Get a good accountant 

- link to clients 

- saves you money

- saves you time

- learn roughly what they do so your not in the dark or being taken advantage of

- get a friend who is an accountant - design things for them - scratch backs

VAT - register? research

ACTION PLAN

Tasks

- read through

- get books from the library

- use website

use power points and podcasts to answer them

Make use of the facilities more

- book time to print T-shirts

- book digital print session

Use networking sites

- Behance

- Twitter

- Don't Panic Online

Look into ways of provoking responses from clients

- creative/innovative

- funny

- interesting

- playful

- acceptable - relevant to the client or agency

'GOOD IS' - Progress Crit

This was a follow up progress crit just to stay on top of our work and see how far we had progresses from the last one. I'd spent most of my time making design plans and refining them and I'd done a few designs for T-shirts and a logo which will be printed across my entire range. I also looked briefly at colour and stock but not in any great depth.

The Crit ran in groups of 6 with each person presenting for 2 minutes where they are with their work, what they are liking and disliking, coping with and struggling with etc and plans for the next few weeks.

In brief, here is the feed back that I got from my group:-

- redesign the type on the flea logo

- look at old fashioned packaging for brit pop and vintage styles

- use one face for per t-shirt print

- get one image repeated for patterned t-shirt design (also applicable to packaging) e.g. moustache, glasses, pipe etc...

- play around with colour tones for pattern

- experiment with colour on t-shirts, try one colour plus stock colour of the shirt

- use old vintage magazines for that vintage feel for the publication

- look at textures in photoshop

Extra points made by Lorenzo:-

- Story- how does it make you want to go to the event/ buy the product/ be interested in it?

- what are you saying? - is it humorous, serious, entertaining, educational?

- who are you saying it to? - who's your audience?

Visiting Professional Talk - Friday 4th Nov

Tom and Oli from Catalogue.


Used to be called Workshop but had to be changed for legal reasons - first word of advice was to make sure your company name isn't the same as anyone else's.


There aren't many good screen printers in the area and there is a lot of money to be made from it. Print jobs are a good source of income to get started on other jobs and to pay the bills.


You have to do the bad jobs to get towards the good jobs and the big jobs.


They spent a lot of time moving around to different work spaces which can be draining - its difficult to find your space - invest in a good space that you can work in - this creates a better environment for you to work in.


They work 9-6 Monday-Friday treat it like a working day so there is a structure and they have a life outside of work.


Working on contemporary designs and events can promote you and get you noticed, it may even be a really good source of income. They created and image elaboration library which was meant to last for a day but really boomed and know they sell these simple zines and books in a wide variety of places which brings in money (repeat sales).


get big in the design world as well as networking for clients and keeping clients. Contemporary, charity and one of design shows or events can get you noticed and establish or reinforce your image and credibility.


INVICTUS (investments company) They try to design not to show the investment company with in the design but create something than can be applied to a shop front or merchandise, so they don't brand to communicate what the company is but to give it a different symbolistic image.


THE CATCH UP project - a project they are currently working on to get more creatives to come to together and buy art and socialise in Leeds. Following from and old event that used to take place called DRAFT. This is like a pastiche in a way aiming to revive the event and make it thrive.


They went into business together instead of going into an internship because they feel that internships can exploit you because you work really hard for them, possibly for no money, and your most likely better than the people there that will have been there for several years and will stay on after you go.


Work hard - keep the finances balanced and make money.


Working in freelance is like looking after yourself - you can't get sacked if you're your own boss.


The chose to work together because of a collaborative project they did in their third year on the course and they won the pitch for the Prospectus whilst they were here, during which they realised they had a similar taste in design and were looking at the same design work.


CRUCIAL - watermark your work so that people can't just take your ideas and designs and make lots of money from them and leave you short.

'GOOD IS' - Concept re-rationalised.

GOOD is .... The UKULELE

WHY?

1. because without it we wouldn't have Mr B. The Gentleman Rhymer and the creation of 'Chap Hop'.

2. because playing and listening to music disciplines the mind and overall increases brain activity. When a musician plays they are using 90% of their brain.

3. its a relaxing hobby that benefits you socially, mentally, personally and creatively.

4. because its been widely used to perform comedic songs and shows to entertain many people.

5. its popularity is at its highest and is still continuing to rise. People spend on average £80 on a ukulele and sales have increased by 30% in the past year.

I intend to (inform/ instruct/ persuade/ direct/ educate/ promote to)

promote a false band called 'The Jumping Fleas' that all play ukuleles to...

...a group of (identify your specific audience or context)

18 - 30 year olds that will mostly likely be in education or working that deal with the stress of constant workloads and need a way the get away from it all and enjoy humour and music...

...that (state your message, idea or concept)

The Jumping Fleas are the next best Chap Hop ukulele band and they should get involved and come see them.

In order to achieve this I will produce...(specify at this point what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed.)

PRODUCT - what is your product?

A false band that will perform at a gig that will combine the visuals of my work with an experience of comedy entertainment.

RANGE - what range of deliverables will you produce/propose?

A range of promotional materials for the band and the gig.

A set of merchandise that will brand the band itself e.g. cd's, T-shirts, tweed jackets, elbow patches, tea cups, glasses, pipes.

A set of packaging that the merchandise will come in.

A goodie bag that will be handed out at the gig containing novelty items to turn the audience into Chaps.

A publication/DPS in a popular music magazine such as Esquire or NME to review the bands background and music (which will still all be fake)

Some parts of my range will contain gimmicks and extras like a short handbook of Chap dos and don'ts or a guide to chap fashion. Maybe even the meaning of a ukulele to a Chap

For the publication I plan to carry out a brief photo shoot with some help from volunteers to get some extra visuals to use. So in theory I will be forming the band.

CONTEXT - define the context in which your products will exist/be viewed.

The range will be viewed in Music shops throughout Leeds and in the Student Unions to appeal to a wide range of people and advertise the event. The publication will be limited edition so its more desirable and it will add a bit of cool to the idea of the band and the gig. The merchandise will be available at the gig itself and online on the bands webpage as well as in high street music shops such as HMV.

SWAP SHOP - first meeting

During the form rep meeting today we discussed with Amber and the first year reps a plan for a cross course swap shop. The general idea being that everyone and anyone in the college from all disciplines and come along and hand in some work, whether is printed or digital, 2D or 3D and in return can get someone else's work to keep.

We feel that this would be a good way for people to see what the other courses are doing and also it's a great opportunity for people to get their names out and show off. The work could be course related, personal, or even just a side project that someone has done. Maybe even a little doodle that they touched up and developed for fun.

To begin with we talked about how we thought people would react to this and some issues came up...

- quality of the work being swapped

It was agreed that the work needs to be on a like for like basis or equivalent for example 2 sheets of A2 for a sheet of A1

- how will it be run?

It would be run by either first or second years or both. Whoever has the time and would like to take part will determine this.

- when would it be held?

We suggested two dates 2nd and 9th of December but Amber directed us towards the 2nd as the 9th would conflict with other arrangements for both years.

- where would be best to do it?

The original scope was to have it in the Mosaic Cafe over a lunch period or for an afternoon on a friday or wednesday when someone from each year group would be available to run it. But as its a fresh idea with no budget we decided to keep it small and low key to test it out.

So the swap shop will be held in studio 4 instead and will be on the 2nd of December which is a Friday between 11:30am and 2:00pm

- design float?

We figured that we would need a design float to get the shop going so we plan to put a notice up on the VLE and the registration board to notify everyone on all three years that we are looking for donations towards the shop to kick start it. This should go down well as its a nice opportunity for people to do some raw creative designs and illustrations without any major restrictions.

- advertising the shop?

As the shop is only going to be a test run this time and its based internally at the moment there wont be any need to print of a mass amount of posters to put around college. It would need between 5 and 10 A4/A3 posters printed digitally with the basic information about where it will be held and when and the purpose for the shop existence. 

- guidelines/format?

Even with a like for like system of swapping there is still an issue of people coming with things that might not be able to match up, so we discussed how we could go about setting some loose guidelines to what people should bring...

- printed media only

- no bigger than A1

- no smaller than A3

- can be trimmed down

- primarily looking for posters.

These guidelines will hopefully make people produce work that we wont have an issue with swapping so they are free to choose what the want in return without objection.

- artist recognition?

This is something that is crucial the to swap shops purpose, which is to get people known and share work and details. Each person that donates work the the shop or comes and makes an exchange will be asked to fill out a small registration card with details such as...

- artist/designers name

- name of piece

- year group (maybe)

- email or web adress

- professional interests (maybe)

This would then be attached to their design with a paper clip or something similar so people can see who has done what even if they don't swap their work with those pieces.

'GOOD IS' - Progress Surgery

I got some good feedback from my crit which has left me with a positive attitude towards my ideas and I found the crit focussed a lot on how to go about working on the ideas and develop them and was just a way to reinforce the fundamental criteria of this module.

I have developed my concept further so I need to go back and re-rationalise it to focus it down again.

Points made about my idea were...

- the band name

- extending the range and linking it to a situation or context

- being playful and exhaustive with the gimmicky side of it and have fun with it

possible outcomes mentioned were...

- chap goodie bag

- stickers

- badges

- cut out ukulele

- turning people into chaps through the merchandise and branding

- making up the story behind it all - the bands back ground - the characters - their instruments (flying V uke, Les Paul uke, banjolele, standard)

- visually link the range to an experience

I had selected a range of nets from the books in the studio which I think would work well for the products I want to package and brand however Lorenzo made a point that I need to be more emotive with things like that and to not just draw the nets and say 'these are my nets' but to actually put designs on them straight away and see what they look like before even making one for real.

From here I going to make a plan and set myself tasks to complete in order to produce my work quickly and effectively.

I still need to consider a few more things such as stock, colour and which printing methods and finishes I will be using.

Enterprise & Inovation - Lecture 5 - 10 Steps to a Future You

1. Proactivity

Animals - stimulus - response

People - stimulus - choice - response 

nee to continually expand your circle of interest into you circle of concern

Three environments


Internal (you)
Micro (friends, competitors, practitioners)
Macro (economics, world market conditions, politics)


The majority of your focus should be on your Micro environment as you have little control on your Macro environment and will most probably have full control over your Internal environment.




2. Project


- develop a vision of your future
- business plan
- long term goals




business
vision




priority
management




business                               Life
plan                                      plan


(the word business is used loosely)




"Life is what happen to you while you are busy making other plans" John Lennon




3. Provide


- clear explanation
- speak their language not yours


THINK - who are you talking to?
CREATE - clear messages 
INSPIRE - people with your creativity




4. Prioritise


- first things first
- keep a proper balance
- stick to your personal mission






study






time                                     social life




results








money                           rest






5. Presents


- think - win/win situations
- seek out common interests and build relationships that are mutually beneficial
- do a favour to gain a favour (I'll scratch your back if you scratch mine)


Kholberg's Theory


Pre-conventional - dependant - 'I want', 'Why should I?' - infantile and selfish


Conventional - independent - 'I would be happy to help', 'Your needs' - adult and considerate


Post-conventional - interdependent - 'We can', 'Together' - progressive and professional




6. Pause


- pause to listen - give all your attention. Give yourself over to the moment completely, no distractions
- empathise, walk in someones shoes
- don't reiterate of interpret - just listen
do you really know how they feel or are  you saying how your feel?


Seek first to understand; then be understood.


Learn your differences.




7. Proven


- consistency - of brand
- integrity - of product
- reliability - of service


examples Channel, Coke, Frank Gairy (architect)




8. Partner


- Synergy
- work with other experts outside your field to achieve greatness


James Dyson - Antony Gormley - Michelangelo - Everest Expeditions


Hollywood model - 600-800 credits for Avatar the film - all freelance small businesses working together




9. Pit Stop


- sharpen up - bolt on, get new stuff
- rest - renew - revitalise
explore - challenge - excited


upgrade yourself and stay up to date - you never stop learning and technology will force you to learn new skills and develop the way you work and approach things creatively.




10. Propel


- extinguish your fears
- exude confidence
- instil faith


never use words like 'Just' and 'Only' when talking about yourself - say what you are and say it with confidence. Show off a little to prove yourself to your clients.