How to get yourself out there.
Marketing - the management process responsible for identifying, anticipating and satisfying customers needs profitably
Roles
- Identify needs, develop product
- pricing strategies
- promote products to target market
- customer benefits
- monitor
Understand needs - develop concept - test concept - market it - get feedback (repeat from start)
Value proposition - not about profit - about what value you can give to your target market
- make it short
- be specific
- use your customers language
- pass the 'gut feeling test'
Networking events
Networking friends and associates
THE BUSY FOOL
Everything costs money, don't do anything that will consume your time and money which has no real gain or importance to you.
expenses involved
- travel
- time
- equipment
- deliverables
learn to say no
Negotiate and close the deal.
4p's basic principles of marketing
- product
- price
- place
- promotion
1.Sell them something unique, make a point of difference
2.Promote, promote, promote.
great promotion
success = +
great product
3.Showcase yourself - people like to buy from people
P.T. Barnum was a perfect example of this.
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