WHY?
1. Because its better than other string instruments in terms of cost, practicality and learnability.
2. Because playing an instrument teaches young minds discipline and increases your memories capability.
3. It's a relaxing and fun hobby to have that benefits you mentally and socially.
4. It has long term physical benefits with motor control and coordination.
5. Its popularity has been on the rise since 1993.
I intend to (inform/instruct/persuade/direct/educate/promote to)
Inform, persuade and promote the ukulele to...
...a group of (identify your specific audience or context)
16 - 30 year olds who will be having to cope with lots of work related stress and issues from schools, colleges, universities and jobs...
...that (state your message, idea, concept)
the ukulele will benefit you socially, mentally, physically and creatively without being costly, frustrating or inconvenient.
In order to achieve this I will produce...
informed, factual and visually engaging promotional material that will inform my target audience of the benefits of my 'good'.
Product- what is your product
A ukulele start up kit that provides the consumer with the essentials to begin playing the ukulele.
Range- what range of deliverables will you produce/propose
I propose a range of packages for the different parts of the kit and promotional materials detailing how it benefits the consumer and why they should invest in it.
Context- define the context in which your product will exist/be viewed
It will exist mainly in student based areas and student union shops so as to be viewed by the bulk of my target audience as well as in music shops.
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