Ideas and Opportunities
What is an idea?
drinking alcohol lubricates he mind and makes ideas plentiful and we believe our ideas to be better.
Once you have an idea you should analyse it and decipher whether to carry it out. Ideas come out of nowhere and although you may think it is a good idea you might not be able to prove it.
Ideas are sometimes mistaken as being a plan.
ideas alone are not worth much - needs backing up
What is an opportunity?
An opportunity is a collision of people/money/timing/space etc.
Basically when the conditions are right.
Da Vinci - man with lots of ideas but in the wrong time
Concorde - something in its time
Nothing stays the same for long
- phone lines
- concorde
- fibre optic cables
P.E.S.T Analysis.
Political changes
Economic changes
Social changes
Technological changes
These together make an opportunity
examples - sony walkman, post it, nike, innocent
Technology push, market pull
new product, service or concept
Push - when you force a product out to see how it will be accepted by the existing market.
Pull - when the demand of the existing market pulls out the product due to popularity or the needs of the market.
S.W.O.T Analysis.
Strengths
Weaknesses
Opportunities
Threats
Micro environment
Macro environment
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