'GOOD IS' - Concept Crit and Feedback

Part 1

We began the crit in groups of six and each of us had three minutes to present our concept rationale, contextual references and initial idea boards.

Whilst each person presented the rest would write down feedback on the paper feedback forms and ask questions about their concept and their research to try and address key points that may have been missed out or forgotten.

We were instructed not to suggest any ideas at this point as the idea is already there and this is the pitch for it.

Strengths

- good knowledge of subject matter

- has strong visual identity

Areas for improvement

- need to define range more specifically

- look at and research printing methods from the 'hey day' of the ukulele

- history of it is important, focus on how its changed with Chap Hop

Additional comments

-focus on what you are promoting, an event would be good

Part 2

Comment on the extent to which the initial research and development of the concept demonstrate a significant understanding of the chosen subject matter.

Comments:

- research and development looks wide and well informed, good focus of audience/purpose etc

- good range, look at print methods of the 1920'/30's

insufficient/satisfactory/good/very good/excellent

Comment on the extent to which the concept proposal exploits the practical and conceptual investigation and application of Design for Print.

Comments:

- you need to think of how you can apply print. Could look at creating a zine/posters to inform and promote the ukulele

- don't focus too much on an event, look at how print can promote instead

insufficient/satisfactory/good/very good/excellent




Additional comments


- could look at adding a contemporary twist to vintage style posters to promote the interest of ukuleles through the years
- focus in on that era as it already has a strong visual identity
- nice to focus on the design of the 1920's and 30's. Good starting point.




Action to be taken and reasons


action - look further into vintage, processes of print


action - bring print into the foreground...not just a "scraggly loose tooth" Luke O'Brien
reason - because its about print


action - look at the printing methods of the era
reason - give a stronger identity to the project and event as a whole

Comment on the proposed range of products to be produced in response to a clearly identified probem.

Comments:

- should explore potential ways to print in response to your good - i.e. laser cut on wood

- needs to be thought about more

- focus on the print side of the event and flight cases, picks etc

insufficient/satisfactory/good/very good/excellent

Additional comment