- Marketing - the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
- Roles
- identify customer needs to develop new products
- develop pricing strategies
- promote products to a target market
- identify distribution networks
- add value to your product through customer benefits
- monitor the performance of the products
1. Identify customer needs to develop new products.
understand needs - develop concept - test concept - refine concept - market product - get feedback - repeat.
Value proposition - not about profit - about what value you can give to your target market
- Make it short
- be specific
- use your customers language
- pass the 'gut felling test'
past and future
external and internal
- networking events
- networking friends and associates
Don't be a busy fool!
- time
- travel
- equipment
- deliverables
they all cost money, so learn to say no/thats not enough.
Negotiate and close the deal
Basic principles of marketing - The four P's
- Product
- Price
- Place
- Promotion
P.T Barnum video
- Sell something Unique
- Promote, promote, promote
- Showcase yourself
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