Tuesday 30 November 2010
Monday 22 November 2010
End of Module Self-Evaluation
1. what skills have you developed through this module and how effectively do you think you have applied them?
To begin with i had never worked in a group before so it was a big change when we we given the How To... project but it helped me with the way i talk about my ideas and try to paint a mental image for someone else. Furthermore standing up in front of the entire year group for the first time and giving a presentation of the same project was a big step up in confidence and it really broke the ice for the weeks to follow.
I picked up some valuable skills in the illustrator brief mostly the different functions of the pent tool, and then went on the learn a few new hot keys and short cuts and a couple of other techniques that has really broadened the way i think in terms of how i can create images and typefaces.
I have always been able to research but during the research brief given to us over read week it was a nice change to have a list of things to look at to aid and focus our research and its made me think more about what i can find out about the subject I'm working with and how that new information can broaden my knowledge and inspire/affect my work.
throughout the rest of the briefs I've felt a definite improvement in my work and I've become increasingly more motivated and engaging more in the course.
I think I have used all the skills i have gain from this module at some point as well as skills from the other on going modules and it has had great positive effect on my work.
2. what approaches to/methods of research have you developed and how have they informed your design development process?
I have learnt to look deeper into the subject matter and really keep focused on what I'm look at instead of stringing pieces of information together loosely has I have done in the past. I found it really refreshing to learn that it doesn't necessarily have to be creative research and visually attractive but i can just be gathering facts and statistics and articles that provide information.
Collecting informative resources like this has definitely influence the way i think and has given my work a new dynamic and greater depth, which had increased throughout the module.
3. what strengths can you identify in your work and how have/will you capitalise on these?
My work has been getting stronger since the start of the year with is a very positive thing and it's greatly built up my motivation. The strengths in my work I'd say would most probably be the ideas and the aesthetics or my final pieces. They are visually appealing in terms of composition and colour.
4. what weaknesses can you identify in your work and how will you address these more fully?
I have always found using type effectively difficult and often I'll have an idea in mind but it wont come out how I visualised it originally, however i do feel an improvement in the type I have applied to my work.
Often I think of one or two ideas and ill stick to them which can more often than not become restricting this was pointed out to me in my progress tutorial during reading week and i have since tried to push out more from my initial ideas and come up wit ha wider variety of resolutions.
5. identify five things that you will do differently next time and what do you expect to gain from doing these?
- when recieiving a brief i will go directly in to doing necessary research and blog it.
- from there i will gain visuals to begin brainstorming and pooling ideas.
- i want to start working on both design sheets and in a sketch book so far it's been one or the other.
- explore a wider range of colours and use more colour in my work.
- go beyond my first response to a brief and gather more ideas and be more selective from those ideas instead of diving in and just going with the first idea that comes to me.
I expect to gain a broader creative flow and more ideas for putting these five points into practice and ultimately i hope to build a bigger body of work whilst maintaining and exceeding the standard of work.
6. How would you grade yourself on the following areas:
(please indicate using an 'X')
5= excellent, 4= very good, 3= good, 2= average, 1= poor
Attendance: 1 - 2 - 3 - 4 - 5 X
Punctuality: 1 - 2 - 3 - 4 X 5 -
Motivation: 1 - 2 - 3 - 4 X 5 -
Commitment: 1 - 2 - 3 - 4 X 5 -
Quantity of Work Produced: 1 - 2 X 3 - 4 - 5 -
Quality of Work Produced: 1 - 2 - 3 X 4 - 5 -
Contribution o the Group: 1 - 2 - 3 - 4 X 5 -
6. How would you grade yourself on the following areas:
(please indicate using an 'X')
5= excellent, 4= very good, 3= good, 2= average, 1= poor
Attendance: 1 - 2 - 3 - 4 - 5 X
Punctuality: 1 - 2 - 3 - 4 X 5 -
Motivation: 1 - 2 - 3 - 4 X 5 -
Commitment: 1 - 2 - 3 - 4 X 5 -
Quantity of Work Produced: 1 - 2 X 3 - 4 - 5 -
Quality of Work Produced: 1 - 2 - 3 X 4 - 5 -
Contribution o the Group: 1 - 2 - 3 - 4 X 5 -
Illustrator - Evaluation
What is being communicated and how?
The letter A is being communicated through 26 differing visual representations and manipulations of the original letterform.
How well does this answer the brief?
I feel as though i have answered the brief really well in terms of the visual results I'm happy with the majority of the outcomes and the colour restrictions weren't a problem. I left the first letterform in its original state to see the comparison to its altered forms.
How well has the idea been visually explored?
The ideas have been extensively explored and made so thats each on differs from the rest really push my creativity out and stretching my skills on illustrator. Doing this has helped me learn a few new techniques and short cuts which will be useful in future briefs.
What are the strengths of the resolution?
I would say the strengths of the final outcome are the colours and the dynamic of aesthetics throughout. The colours aren't visually offensive so it makes it easier to look at and also i didn't restrict myself to having to use both colours in each letter which made it easier to give each outcome its own unique look.
How could it be improved?
Overall im satisfied with it but there were one or two letterforms that i felt were finished to a substandard level to the rest so i would go back a change them.
General comments...
I enjoyed this brief and i feel like I've learnt a lot from it which makes me feel positive for the next module.
The letter A is being communicated through 26 differing visual representations and manipulations of the original letterform.
How well does this answer the brief?
I feel as though i have answered the brief really well in terms of the visual results I'm happy with the majority of the outcomes and the colour restrictions weren't a problem. I left the first letterform in its original state to see the comparison to its altered forms.
How well has the idea been visually explored?
The ideas have been extensively explored and made so thats each on differs from the rest really push my creativity out and stretching my skills on illustrator. Doing this has helped me learn a few new techniques and short cuts which will be useful in future briefs.
What are the strengths of the resolution?
I would say the strengths of the final outcome are the colours and the dynamic of aesthetics throughout. The colours aren't visually offensive so it makes it easier to look at and also i didn't restrict myself to having to use both colours in each letter which made it easier to give each outcome its own unique look.
How could it be improved?
Overall im satisfied with it but there were one or two letterforms that i felt were finished to a substandard level to the rest so i would go back a change them.
General comments...
I enjoyed this brief and i feel like I've learnt a lot from it which makes me feel positive for the next module.
Illustrator - rationale
Brief:
Produce a series of 26 visual variations based on one letterform. you are restricted to using black and one other colour and it is to be produced in CMYK. You can however experiment with opacity and half tones.
Who needs to know?
The audience will be the course tutors when this module comes to be assessed.
What do they need to know?
They need to know that i have explored and experimented with the skills i already had and the ones i learnt in the workshops to create a range of visually interesting letterforms that are still legible after a process of creation and or manipulation.
Why do they need to know?
They need to know in order to see what standard of work i can produce on illustrator given the time period and whether it is sufficient enough to have answered the brief.
What will they respond to?
They will respond to an A1 landscape sheet of 26 letterforms that are presented in a 13 x 2 layout.
What research is required?
The research will by into letterforms and fonts that already exist and that influence me visually. Also further research into tools and useful functions on illustrator may be beneficial on top of the work done in the workshops.
Produce a series of 26 visual variations based on one letterform. you are restricted to using black and one other colour and it is to be produced in CMYK. You can however experiment with opacity and half tones.
Who needs to know?
The audience will be the course tutors when this module comes to be assessed.
What do they need to know?
They need to know that i have explored and experimented with the skills i already had and the ones i learnt in the workshops to create a range of visually interesting letterforms that are still legible after a process of creation and or manipulation.
Why do they need to know?
They need to know in order to see what standard of work i can produce on illustrator given the time period and whether it is sufficient enough to have answered the brief.
What will they respond to?
They will respond to an A1 landscape sheet of 26 letterforms that are presented in a 13 x 2 layout.
What research is required?
The research will by into letterforms and fonts that already exist and that influence me visually. Also further research into tools and useful functions on illustrator may be beneficial on top of the work done in the workshops.
Sunday 21 November 2010
Message and Delivery - Evaluation
What is being communicated and how?
The mail shot is communicating the extremity of the cost of cleaning up graffiti each year and stressing the fact its tax payers money while questioning the audience whether they are satisfied with their money being spent this way.
How well does this answer the brief?
I think that I've answered the brief well keeping the the colour restrictions. I feel a definite improvement and progression from the previous brief and i worked on mostly keeping the idea and concept simple and effective and focused on the audience.
How well has the idea been visually explored?
There is bare minimal imagery in the resolution but you could argue that the aim of the outcome was that it should look as close to a payslip as possible and it that sense its been explored thoroughly alongside the other ideas i came up with.
What are the strengths of the resolution?
The simplicity of the work really strengthens the aesthetic of the final outcome. the fact that it looks like a payslip with perforated edges making it different to a normal letter envelope format gives it a refreshing interactive aspect.
How could it be improved?
The question being posed inside works fine but from the feedback it was made apparent that the information in the altered payslip would work much more effectively if it was more obvious so the audience spends less time looking for the focal point and doesn't get bored with what they're holding.
General comments...
I feel I have improved greatly with this brief and i feel more focused, i enjoyed working with the ideas of how to present and interact with the audience through foldable deliverables and nets etc.
The mail shot is communicating the extremity of the cost of cleaning up graffiti each year and stressing the fact its tax payers money while questioning the audience whether they are satisfied with their money being spent this way.
How well does this answer the brief?
I think that I've answered the brief well keeping the the colour restrictions. I feel a definite improvement and progression from the previous brief and i worked on mostly keeping the idea and concept simple and effective and focused on the audience.
How well has the idea been visually explored?
There is bare minimal imagery in the resolution but you could argue that the aim of the outcome was that it should look as close to a payslip as possible and it that sense its been explored thoroughly alongside the other ideas i came up with.
What are the strengths of the resolution?
The simplicity of the work really strengthens the aesthetic of the final outcome. the fact that it looks like a payslip with perforated edges making it different to a normal letter envelope format gives it a refreshing interactive aspect.
How could it be improved?
The question being posed inside works fine but from the feedback it was made apparent that the information in the altered payslip would work much more effectively if it was more obvious so the audience spends less time looking for the focal point and doesn't get bored with what they're holding.
General comments...
I feel I have improved greatly with this brief and i feel more focused, i enjoyed working with the ideas of how to present and interact with the audience through foldable deliverables and nets etc.
Message and Delivery - Rationale
Brief:
produce a mail shot that distributes, disseminates and reinforces your message to an appropriate list of recipients. Your resolution should fit within the envelope dimensions 160mm by 105mm and be accompanied by a visually appropriate mailing list.
Who needs to know?
The audience for my mail shot will be tax payers, MP's, government officials and the mayor of London where most ofd the graffiti is being cleaned up.
What do they need to know?
They need to know about what the government is doing with their tax payers money and where its going. In this case it's being spent on cleaning up graffiti vandalism annually.
Why do they need to know?
They need to know this in order to ask them if they think its really a worthwhile use of there money because essentially it doesn't benefit them or anyone else to have the graffiti removed.
What will they respond to?
They will respond to how inviting and eye catching the mail shot is and the interaction and innovation that it brings so it doesn't get dismissed as another piece of boring mail or junk mail.
What research is required?
Research will be based around how the reveal a message to the audience and how to present and interact with the audience. This includes things like how a letter unfolds how it looks and whether the mail hot includes things like games or posters or freebies etc.
produce a mail shot that distributes, disseminates and reinforces your message to an appropriate list of recipients. Your resolution should fit within the envelope dimensions 160mm by 105mm and be accompanied by a visually appropriate mailing list.
Who needs to know?
The audience for my mail shot will be tax payers, MP's, government officials and the mayor of London where most ofd the graffiti is being cleaned up.
What do they need to know?
They need to know about what the government is doing with their tax payers money and where its going. In this case it's being spent on cleaning up graffiti vandalism annually.
Why do they need to know?
They need to know this in order to ask them if they think its really a worthwhile use of there money because essentially it doesn't benefit them or anyone else to have the graffiti removed.
What will they respond to?
They will respond to how inviting and eye catching the mail shot is and the interaction and innovation that it brings so it doesn't get dismissed as another piece of boring mail or junk mail.
What research is required?
Research will be based around how the reveal a message to the audience and how to present and interact with the audience. This includes things like how a letter unfolds how it looks and whether the mail hot includes things like games or posters or freebies etc.
Message and Interpretation - Evaluation
What is being communicated and how?
The work is communicating the issue of how much it costs to clean up graffiti vandalism.
How well does this answer the brief?
I think it gets the message across and it speaks clearly to the audience, however it does seem to lack in terms of impact. I found the image poster the most challenging to design as i was trying to use a lot of visuals to get as much information across. In the end i had to simplify it and just include the bare essentials and it works much better that way.
How well has the idea been visually explored?
I didn't explore the visuals very much before i began to create my designs but i was already very familiar with the different visual connotations that come with the subject matter. However i think it still would have been more beneficial to sketch out more visuals and develop them further than what i already know.
What are the strengths of the resolution?
The visuals and ideas of composition work well but i wasn't happy with my final outcome overall.
How could it be improved?
The colours work well but the don't give the impact i was trying to achieve because at the same time i wanted them to relate to the colour of money and concrete to strengthen the messages context.
I would personally like the images to be less messy and more refined they appear almost tacky looking at them now after having the feedback
General comments...
I thought this was a good brief but i feel i haven't executed it as best i could. In future i think i'll try and keep things simpler and focus more on how the image is presented and presents itself. Also I've learnt that i don't have to fill a page or screen or poster.
The work is communicating the issue of how much it costs to clean up graffiti vandalism.
How well does this answer the brief?
I think it gets the message across and it speaks clearly to the audience, however it does seem to lack in terms of impact. I found the image poster the most challenging to design as i was trying to use a lot of visuals to get as much information across. In the end i had to simplify it and just include the bare essentials and it works much better that way.
How well has the idea been visually explored?
I didn't explore the visuals very much before i began to create my designs but i was already very familiar with the different visual connotations that come with the subject matter. However i think it still would have been more beneficial to sketch out more visuals and develop them further than what i already know.
What are the strengths of the resolution?
The visuals and ideas of composition work well but i wasn't happy with my final outcome overall.
How could it be improved?
The colours work well but the don't give the impact i was trying to achieve because at the same time i wanted them to relate to the colour of money and concrete to strengthen the messages context.
I would personally like the images to be less messy and more refined they appear almost tacky looking at them now after having the feedback
General comments...
I thought this was a good brief but i feel i haven't executed it as best i could. In future i think i'll try and keep things simpler and focus more on how the image is presented and presents itself. Also I've learnt that i don't have to fill a page or screen or poster.
Message and Interpretation - Rationale
Brief:
Produce designs foe a set of three high impact posters that deliver a personal identified message derived from your research.
Who needs to know?
The audience will be the rest of the year group but the work should be able to communicate to the general public in the sense that it is informative and understandable.
What do they need to know?
The audience will need to know what my fact is that i am trying to communicate and be able to see that it stands as a fact and not a statement or opinion. The fact i will be trying to communicate is 'Graffiti vandalism cost the government hundreds of millions in damage repairs and clean up jobs'
Why do they need to know?
They need to know this in order for the work to answer the brief and work as an informative and impactive message.
What will they respond to?
They will respond to three separate posters that work together as a series each communicating the same message when they stand alone. the first poster must be just type the second just image and the third both image and type.
What research is required?
Research into recognisable signs and symbols to simple communicate the message.
Research from the previous brief that was used to assemble the fact I am trying to communicate.
Produce designs foe a set of three high impact posters that deliver a personal identified message derived from your research.
Who needs to know?
The audience will be the rest of the year group but the work should be able to communicate to the general public in the sense that it is informative and understandable.
What do they need to know?
The audience will need to know what my fact is that i am trying to communicate and be able to see that it stands as a fact and not a statement or opinion. The fact i will be trying to communicate is 'Graffiti vandalism cost the government hundreds of millions in damage repairs and clean up jobs'
Why do they need to know?
They need to know this in order for the work to answer the brief and work as an informative and impactive message.
What will they respond to?
They will respond to three separate posters that work together as a series each communicating the same message when they stand alone. the first poster must be just type the second just image and the third both image and type.
What research is required?
Research into recognisable signs and symbols to simple communicate the message.
Research from the previous brief that was used to assemble the fact I am trying to communicate.
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