Indesign Software Brief - Final Piece

Indesign Software Brief - Evaluation.

I've always enjoyed doing the software briefs that are set for each module and I found this one to be really helpful with my work. The type and grid sessions were really useful as I learnt how to draw up a grid properly and experiment with layouts and what certain marks and shapes signify when mapping them out.

I took it upon myself to research more into double page spreads as i was finding it hard to be creative with the restrictions of a grid and the mandatory requirements. This helped greatly and I readdressed my work and planned out several strong ideas.

In the end I went for something that I thought Lewis would enjoy and agree suits him as a person and as a designer as he was the content of my DPS. This did make my design a bit more straight forward after having experimented and speculated with other more extreme and inventive designs.

The final printout works well in terms of legibility and it was well received by Lewis. Over all I think I have carried out a good amount of investigation and developed my ideas well throughout to produce a DPS that answers the brief strongly.

Speaking From Experience - Final Piece.

Speaking From Experience - Evaluation.

Having completed this brief I feel as though I have finished quite a challenge as I was really unfamiliar with book layouts and printing books digitally then cutting them down. It was a long process to as a I had to keep test printing to see if it would work and there was always little mistakes each time, however, this was a good way to work out these mistakes.

I found that carrying out research for this brief was very easy as the problems, opinions and facts were all sourced from the current first years as a primary research. Secondary research came from looking at and analysing Blogger's functions, colour schemes and logos.

I'm terms of what i have achieved with this brief I feel i haven't produced the amount of work, especially deliverables, that I was aiming for. This I would say was due to having a lot of difficulty with the layout of the booklet and I had also undertaken  a live brief alongside my college work.

If i could do something differently I would try using Indesign to make the booklet and not forming a large print out of the book on illustrator.

The final piece itself I think works in terms of providing the information that is require for the new first years to begin blogging and overcome any problems they are likely to encounter with it. However there are still a few adjustments that need to be made as some of the titles don't match up once printed folded and guillotined. Furthermore, I would like to make the book less formal and more visually engaging, this has proved to be my main issue from the beginning and although I have my the book look nice a with colour and given it a bit a humour and entertainment with the puns and phrases used throughout it still could do with more visuals and/or imagery.

Tetley's Design Job - Final DVD Cover.

Here is the final print of the DVD cover applied to the DVD case.

Tetley's Design Job - DVD cover design.

Having designed 12 different layouts for the cover and presenting them to Jon and the film crew they whittled it down to one layout and asked for some specific details to be include. I found that my layouts were acting as a sort of tool that could be mixed and matched to creat even more layouts witch gave them more options to choose from. This is my first attempt at the outside cover.

Below is the image that will be used for the backdrop on the reverse side of the cover. As the DVD case is clear it will make the inside look more interesting and will provide a nice backdrop for the DVD when its in place.

Tetley's Design Job - Posters, Final Prints.

 

These are the final A2 matt prints for the two poster designs, cropped and mounted onto mount board.

Tetley's Design Job - Final tweaks on the posters.

After the second meet with the client I went away and made the final adjustments with the poster designs.

Tetley's Design Job - DVD cover thumbnails.

I'm going to meet up with Jon today before the deadline for the deliverables tomorrow, just to go over everything and really finalise the designs for print. Also this will give him the chance to pick and choose some of the layouts I have sketched out for the DVD cover. The thumbnails are below.

Tetley's Design Job - Posters more alterations from feedback.

The Posters with the Northern Film School logo.

Tetley's Design Job - DVD labels, more alterations from feedback.

Final tweaks to the labels.

Below i have used the same filter effect that I have applied to the posters to see what the results would be and if they would improve the image. There is only a subtle difference.

Tetley's Design Job - Posters alterations from feedback.

Here are the redesigned Posters from the feedback that Jon gave me.

Tetley's Design Job - Redesigned DVD labels feedback.

Here is the email Jon sent me as feedback to the redesigned DVD labels.

Thats great mate. 

Few finishing touching and i think we will be there. 

The spacing of the 1822 - 2011 seems a little of? Maybe if it could go a little further round or slightly larger so it feels more in tune with the other text?

I think i prefer the details of the contents unstagered and not following the huntsman's shoulder. 
If you could also place Quality Pays (in the details not round the outside) in bold. 

I will run this past the director tomorrow to make sure he is happy. Any feedback he has, i will pass on tomorrow. 

Thanks Alot mate. 
Jon

Tetley's Design Job - DVD labels, alterations from feedback.

These are the new labels that i have redesigned according to Jon's specifications in the feedback.

I've used the transparent Northern Film School logo so it no longer has a black rectangular background that stands out against the black of the image. Also i have replaced the word 'Documentary' with the dates '1822 - 2011' as Jon requested.

I thought it might be a good idea to put a teardrop under the Huntsman's monocle the signify the sadness the sadness the people in the film are portraying at the brewery's closure. 

Tetley's Design Job - DVD labels feedback

Here is Jon's feedback on the work I've been doing on the labels.

Really like it mate i think youve done a really good job with that one. 

Just a few minor details. 

Could we possibley have    Quality Pays - Tetley's 1822 - 2011 around the outside? We have desided to market this film less as a documentary and more of a film if that makes sence? (Quality Pays on the top of the circle)

I like the way you have incorporated the NNFS logo into the outer black edge of the sign. If we could maybe fade that into the black a little so it doesnt stand out so much?

One minor, or major point (depends what way you want to think about it...) do you think using this design would be a breech of any copyright laws? 

Apart from that i am very happy. 

Could you possibly trail run a print of this, stick it on a blank DVD (If you havnt got any, dont go buy one ill just bring one tomorrow) and bring it 2 the meeting tomorrow?

Remember to make a note of any cost's of printing etc then you can invoice me for them at the end. 

Thanks alot mate
Jon

Below is a follow email he sent.

Just clarify when using the northern film school logo for posters - DVD covers etc

It doesn't have to be within the black box. I believe that their is a 'cutout' version on the file i send. So use that instead of having a big black block on everything. 

Thanks
Jon

Brilliant. I'm glad you like it.

That shouldn't be a problem to change the text on it i'll get on that right away and the same goes for the NNFS logo.

I'm not too sure exactly if it's a breech of any laws. However the image I am work with is my own and i have the rights to it.

I will bring print outs of each deliverable for you tomorrow, I don't have a blank DVD but i may be able to find one in the studios at college.

Finally I'll be sure to keep track of the costs going into the printing.

Charlie.

The costings for all printing is relatively tight, so if we could try and keep any printing costs as low as possible that would be great. 

Ill bring a dvd we can try it on tomorrow mate so thats no problem. 

Have you got any design work for the DVD covers you would like me to have a look at before tomorrow or shall we wait till then?

Thanks
Jon

I've just finished reworking the label and I will post it shortly to my blog.

I will be working on the cover for the rest of the day and changing the poster to what you requested and developing it further. If i get time I'll run some test prints because I will need to check that the colours will come out properly. If not then I will wait till tomorrow and do all the printing then.

I'll will hopefully have the DVD covers ideas finished today so you can look at them tonight be we meet tomorrow if not then i will let you know.

Charlie

Tetley's Design Job - DVD label designs and development.

These are designs and developments for the DVD label. I have used a photo that i took whilst photographing the old Tetley's sign and made it into a sort of beer mat type design as I previously had planned. Jon suggested editing the name of the film and the caption into the photo so it wouldn't just be a cropped and adjusted image.

Below I have experimented with vectoring the entire image to make the image flat and less like a photograph. The Image works well either way so it would be a matter of preference from Jon on which look to go for.

In the designs below I have also incorporated the Northern Film School's logo changing the positioning of it each time to see how it can compliment the design and not become reductive and/or alien to the overall aesthetic.

Above is one of my personal favourites as I've turned the logo into part of the Huntsman's jacket by placing it where his top pocket would be. However i think that the one at the bottom of this post id the most effective.

The ones with the logo on the hat and the outer black ring of the image I feel don't work as well and aren't bring much to the design.

This final design I think is the best, it looks tidier than the rest as I have moved the words closer together which also makes it more readable and I have changed the position of the DVD's information the image looks more balanced.