The idea behind this logo was to imitate the Tetley's logo but using the word 'Quality'. The logic behind this is that it would communicate a connection between the title of the film and the content. People will notice the similarity and relate it to the brand.
I've repeated the word in all the colours Jon chose to see which works the best. In my opinion the blues and reds work nicely as they are darker and more legible apposed to the yellow which is quite faint and doesn't stand out as well.
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