I took the liberty of buying a 4 pack of Tetley's to see what the current designs and aesthetic of the brand is compared to the old fashioned one of the beer mats.
The colours are more crisp and vibrant but they compliment each other on the same level as the duller, grainy colours of the beer mats. The layout could be a poster in itself as a piece of memorabilia.
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| Tetley's, Yorkshires Finest is... |
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| ...Going... |
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| ...Going... |
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| ...GONE! |
The four pictures above are an idea of sequence as if the beer cans are slowly disappearing like the brewery and brand has slowly disappeared since Carlsberg have bought it.
I've gathered a range of visual aspects to get a good variation of compositions in a hope that they will inspire more ideas to work with.
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