Today Dave and I went to photograph this old painted Tetley's sign on the side of a Londis newsagent in Headingley. The textures and peeling paint are really interesting and make great visuals up close. The colours are really weather beaten but still have the same tones as the old beer mats and the beer cans.
There's a slight irony about the image above as at the top it reads "at its best" when the reality of it is that Tetley's is not as it closing and furthermore this relates to the sign itself peeling and deteriorating slowly.
Close ups of texture.
Below i took close ups of each individual letter, i thought they make nice images just on their own. It would leave a lot of ambiguity to the designs if we used these on their own but they seemed like a nice idea to investigate.
Close ups of shape and form.
We brought so cans with us to try and idea we had early in the week. We propped it up against walls and in gutters and tried to get some nice perspective shots of the can. All the time keeping the 'Tetley's' brand legible and readable.
On the way back home we spotted this Pub called 'The Queen' and it had several Tetley's logos around it. the most interesting visually was this old victorian lamp which had the huntsman on the side.
This would make a really nice layout for the DVD label
This image above sparked an idea that the left side could be fresh and new and the right side could be old and weather beaten and peeling like the textured photos to represent the brands transition as a result of the neglect from Carlsberg.
Also we found a Carlsberg can just on a wall outside our halls of residence so we thought to seize the opportunity to experiment with the cans a bit more.
No comments:
Post a Comment