Wednesday 13 October 2010

Visual Thinking Rationale

The brief...
Design 10 letterforms that communicate your interpretation of the word GLOW. They can be in sequence or series but have to be the same letter.

What do you need to communicate?
My own interpretation of the word GLOW. It has to be legible as a letterform and the idea has to be clear and relevant to the word.

Why do they need to know?
They need to be able to understand the idea behind the response and also be able to make out the letterform  so it must be legible.

What will they respond to?
They will respond to a set of 10 A6 visual printouts of my chosen letterform that i feel best communicates my response.

Where do they go?
It will be presented during the projects final critique to all others who have the same word as their starting point.

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