Issues raised
- be passionate about what you do
- great time to get a job
- collaboration - disney - warner bros
- 4ps product place promotion place
- marketing - brand - longevity - scarcity
- getting ripped off
- risk
- overseas trade/expansion
So...
start as a student - do what you love - don't do it alone - business plan - research - professional help
- legal advice
Getting started - Mark Boulton quote - web designer
Whats a business plan?
4 parts to it.
1. Mission & Values
- who you are and what your going to do
- problems that you'll solve
- values and ethics
- how you'll make them better
2. Resources and Equipment
- how much
- what you read
- determine how much you charge
3. Marketing, 4p's, Monitoring Competitors
- how you make people engage with you
- research
- promotion
4.....
In short - what are you going to do - value proposition - resources you need - cost - how will you pay - target customers
Why do we need a business plan?
- focuses what your doing - rationalises your ideas
- set objectives - manage yourself better
- track growth - measure yourself and plan
- raise finance
- attract collaborators - they want to know the plan
Funding a business.
- banks - barclays
- the arts council - grant
- www.businessballs.com
- www.businesslink.gov.uk
Finding Funding.
- helping others to get grants
- crowd funding - google - investing
- we did this
- cooperative
Organisation.
Meredith Belbin, Charles Handy
- power culture - 1 main boss
- role culture - large organisations - breakdown of management
- task culture - temporary projects - e.g. Hollywood film industry - multiple companies and professionals collaborating on different levels
- person culture - dental practice - several dentists each with their own patients
Income.
- freelance design work - turns you into a creative labourer
- workshops
- part time teaching
- royalties from book sales
- private commissions
- pop up shops and craft stalls
- print selling and retailing designs
- professional seminars and lectures
Jeff Bezos - founder of Amazon.com
status/legal status types
taxation in the UK - NIC
Limited Company - Taxes and debt is determined on stakeholders %
VAT 20% on all goods and services - if you make over £70000 it's obligatory that you apply VAT
Avoid this by having more than one business accounts e.g. a book publishing business, a print business and a design firm.
Richard Branson
4 parts to it.
1. Mission & Values
- who you are and what your going to do
- problems that you'll solve
- values and ethics
- how you'll make them better
2. Resources and Equipment
- how much
- what you read
- determine how much you charge
3. Marketing, 4p's, Monitoring Competitors
- how you make people engage with you
- research
- promotion
4.....
In short - what are you going to do - value proposition - resources you need - cost - how will you pay - target customers
Why do we need a business plan?
- focuses what your doing - rationalises your ideas
- set objectives - manage yourself better
- track growth - measure yourself and plan
- raise finance
- attract collaborators - they want to know the plan
Funding a business.
- banks - barclays
- the arts council - grant
- www.businessballs.com
- www.businesslink.gov.uk
Finding Funding.
- helping others to get grants
- crowd funding - google - investing
- we did this
- cooperative
Organisation.
Meredith Belbin, Charles Handy
- power culture - 1 main boss
- role culture - large organisations - breakdown of management
- task culture - temporary projects - e.g. Hollywood film industry - multiple companies and professionals collaborating on different levels
- person culture - dental practice - several dentists each with their own patients
Income.
- freelance design work - turns you into a creative labourer
- workshops
- part time teaching
- royalties from book sales
- private commissions
- pop up shops and craft stalls
- print selling and retailing designs
- professional seminars and lectures
Jeff Bezos - founder of Amazon.com
status/legal status types
taxation in the UK - NIC
Limited Company - Taxes and debt is determined on stakeholders %
VAT 20% on all goods and services - if you make over £70000 it's obligatory that you apply VAT
Avoid this by having more than one business accounts e.g. a book publishing business, a print business and a design firm.
Richard Branson
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