Make sure you make plans/ scamps/ maps don't just stay glued to the computer.
Purpose - why?
- promotion - exposure to clients
- point of contact - social network
- selling merchandise
- persuade people to use you, your company, your skills
- inform people - (make it Googlable) who are you and what you do
Audience - who?
- industry professionals, creative directors, networking
- other creatives in similar industries, in similar situations
- interested individuals/ companies
- educational purposes
Essentials - what?
- style of work, capabilities
- portfolio
- contact details
- about (not a bio)
- whatever the audiences, wants, expects to see
Websites must have:
- functionality (does is work?)
- usability (does it work well?)
- aesthetics (is it well designed?)
A balancing act. Layout and flow (storyboards)
BOOK - Steve Krug 'Don't Make Me Think'
How do you use a website? - you look and click on the things that stand out the most.
Direct your audience - get the wording correct on your links and navigation
A) interesting
B) Resembles what you are looking for
C) clickable
Make it findable.
Content on the first page?
Homepage
- navigation - message that its easy and simple to use
- personal branding, consistency
- work/ link out to work
- news/ about
- name/ logo/ company name
70% of web design is done outside of dreamweaver.
Photoshop mock ups.
The slice tool (under the crop tool)
Snaps to guides
cuts up images for web
export all slides in batch as separate images
rename after as they will be numbered
allows editing images before adding to dreamweaver file
be organised and make folders
save images as low memory files
consider:
- loading time (3 secs)
- phones/ smart phones
- tablets
- change quality to be between 60 and 80
For rollovers - save on batch export/ go back to original/ turn off the layer you need to then turn on the one that will be the rollover button transition.
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