Sunday 15 May 2011

Tetley's Design Job - Poster Development.

Here I've been trying to finalise the posters.


Added the rest of the information to the design, following the type and look of the beer cans.


It looked quite dull with just the text so I began to search for other details that i could replicate such as the underlining of the caption 'Documentary about the closure of the Tetley's Brewery'.




Using photoshop filters i have given the image a grainy and slightly duller texture as requested. The filter above is nice but only functions in black and white but the one below works just as well.


I've looked at the Yorkshire Rose and noticed its similarities to the star symbol above the word Tetley's on the beer can and thought i'd try and adapt it to my work. Also below the rose there are the opening and closing dates of the brewery '1822-2011' apposed to the usual 'EST 1822'.
This gives the poster a more complete visual and its also in context with the brand.




Below are samples of the text on different coloured backgrounds and boarders. The text works best on the brighter background as it stands out more. I had to change the word 'Pays' a bit to make it more readable as just white was too much of a strain on the eyes.









These darker backgrounds only work for some bits of the text whereas the yellow background is successful with the entire body of text.






No comments:

Post a Comment